As a result of the digital revolution, chief executive officers and other senior executives now have access to a platform that enables them to communicate with customers in a way that is both proactive and profitable. Additionally, customers have been given new ways to interact with businesses and form deeper, more meaningful bonds with brands as a result of technological advancements. Despite this, many businesses are a dismal failure when it comes to their online presence. In fact, 54 percent of millennials have stated that poor customer service is the reason they stopped doing business with a company.
One sector of the economy that appears to have achieved a high level of expertise in the field of online customer engagement is the gambling industry. With total revenue of £4.5 billion earned in the UK last year, online gambling now accounts for a staggering 33 percent of all gaming in the country. In spite of the fact that this industry does not always have the best reputation, the success that it has had in the digital arena is an example that other industries would do well to follow. But what is it about online casinos that have made them so popular, and how can you make better use of this information to improve the way you connect with your customers?
Give your consumers exceptional service
Any company, regardless of the goods or services it sells, is required to have a customer service department that is both responsive and helpful to its clients. In today’s always-connected digital world, online casinos are absolute experts at this. They make sure that their customer service departments are available 24 hours a day, seven days a week, to accommodate the wide variety of customer locations and the various time zones around the world. Customers who gamble online place a high value on receiving excellent customer service, particularly when it comes to receiving an answer that is both timely and relevant at any time of the day or night.
It is becoming increasingly important to provide exceptional customer service to people who do their shopping online as the number of people who shop online continues to grow. According to the findings of a recent survey, the quickest possible response times are regarded by 75% of customers as the single factor that contributes the most to the overall quality of the customer experience. In addition, twenty-eight percent of respondents believed that having a large number of contact points was an essential component of providing customer support.
Freebies and other forms of promotion are still powerful marketing tools
While some companies are shying away from limited-time discounts and offers, online casinos are making the most of the potential customers that these kinds of promotions can bring in. For instance, MyLotto24 is a betting website that frequently provides new users with lower costs on betting on the EuroMillions, whereas well-known companies like PaddyPower and Betfred provide free bets of up to £30 to new customers when they sign up for their services.
Take a cue from this example and offer social media giveaways or incentives to customers who make their first purchase from your company. Businesses can learn a lot from this example. Businesses have the opportunity to capitalize on this trend by holding giveaways on social media to promote new products.
To choose the winners of these giveaways, businesses can use a straightforward lottery system. Some companies require participants to repost or share content from the company’s social media website in order to be eligible for a giveaway. This promotes both the products that the company sells as well as the giveaway that is being held. You not only improve your chances of acquiring new customers when you request that your existing customers promote your social media accounts, but you also improve your visibility to the people that your existing customers already know.
It is essential to maintain a presence on various social media platforms
It is important for companies to use social media not only for marketing purposes but also to keep in contact with their customers located in different parts of the world and to respond quickly and effectively to any questions that may be posed. The number of customers who contact customer service via Twitter has skyrocketed by a factor of 250 in just the past two years. This dramatic increase can be attributed to the fact that customers want prompt resolutions to any issues they may be experiencing.
In addition, customers can be notified when new products are released via social media, which lends an air of more personalization to the interaction between the customer and the brand. Because of their innovative use of social media and their individualized approach to providing customer service, certain businesses have even achieved internet fame as a direct result of their efforts.
When conducting business online, maintaining a high level of security is of the utmost importance
When it comes to issues concerning money and the financial information of a customer, the maintenance of information security is an essential component. The vast majority of online casinos employ teams of fraud specialists to keep an eye on player activity because they are very concerned about the possibility of player fraud. This safeguards not only the casino but also the players who frequent the establishment.
Businesses that accept payments online should also be vigilant and use the most up-to-date software to protect the privacy of important customer information and to keep it out of the hands of hackers. This will help prevent the information from falling into the wrong hands. This will help prevent people from stealing identities.
In addition, it is the duty of businesses to ensure that their computers are protected by the most up-to-date versions of antivirus software and to do so in a timely manner. Small businesses cannot afford to take the risk of experiencing any downtime in order to patch hacked systems because doing so could have a negative impact on sales and discourage customers from returning.